I'm new on this forum and I'm quite sure that someone has already raised this topic before, but I would like to share my (horrible) experience with the UK Alfa dealership.
I won't name the dealership directly, I just say that I live in Reading
I won't tell the whole story, it is too long. I just highlight some of the most interesting sales skills they have shown off.
- I was drooling in front of a Giulia QV, at their showroom. No one came to talk to me (I was the only customer in the premises)
- Finally got someone approaching me. He didn't know anything about the car or Alfa (mentioned the 159 and I felt he didn't know what I was talking about)
- No passion or love for this car, I wonder if they have ever driven one before (probably not, too lazy I guess)
- The super sales person offered me a test drive, but I was busy on that day. Tried to reschedule in 2 weeks but he said "why don't you call back next week and we schedule something?"....60K car and you expect me to chase you? ahahah amazing. I was seriously thinking of buying the QV but after getting home I changed my mind...I guess I needed a push, but it didn't happened.
- After visiting the same dealer a week after, he invited me to the Millbrook proving ground, great idea. They said "you will spend half a day driving Giulia and they will answer your questions" ...he clearly couldn't answer my questions. Well, Alfa UK did exactly what I needed, that sold the car.
- Brought my Fiat for service a week after, waited 2 hrs sitting and walking around the Alfa showroom. No one offered me a coffee/water, talked to me, bothered telling me anything at all. The super sales person was there, I went to him...did he ask me about the Giulia? NO! ahaha I would have bough the car on that day, I swear!
- I finally went to the dealer in Slough (someone in FCA suggested me to go there instead). The sales person was good, he clearly loves Alfa, he owned an Alfa and he has driven a Giulia. I didn't buy a QV, I guess they all miss the momentum, but I bought my Speciale. They were good, not great but good enough.
Now, why do I write this? Because I feel it is a shame that we have these punks selling Fiat or Alfa or Jeep. The only reason I bought one is because I desperately wanted to buy one, they didn't help at all! I swear if they would have pushed a bit, I'd bought a QV. (same experience when I bought my fiat 500 in west London, I went to the sales person and told them I was interested in buying a used 500, answer? "the used 500s are outside, go there, pick one up and come back to me"...awesome sales skills)
If every Alfa dealer works as the one in Reading, I'm not surprised they didn't sell much. Alfa UK should seriously work on the dealership, the sales and customer experience should match the quality of the car. I bet any of you have visited a BMW dealer before, the new one in Reading is amazing. I went for a 80£ service once and I felt like I bought a new car, the customer service was stellar. Why is it so difficult to understand? I really don't get it.
By the way, the day after getting my Giulia, I went the dealer in Reading and parked in front of they door. Unfortunately the super sales person was not working on that day, what a shame! I really wanted to show him the car he didn't sell me!