Gents, 2 pence (or rather £4.3k worth!). I used Carwow back in November to see deals on 2.0 Petrol super Giulia. Had offers from one dealer for £1500 finance discount + £1000 Loyalty bonus + £800 = £3.3k off list price when taking PCP (without PCP add the £1500 back). I then had a couple of similar quotes from other Alfa dealers which I then presented to Lipscomb as they have a price match policy. After some haggling via emails, they bettered all quotes and offered £4300 off list for my optioned Super. So, yes you can use Carwow etc. I had similar offers via Carwow from Audi, Jaguar and Skoda via Carwow which my local dealers were happy to try and match or at least get close to. So, I guess it depends on the dealer and their sales targets. With carwow you know the dealer making the offer which you can use to your advantage to another dealer. Having obtained the discount in no way diminished my dealership experience. Would I trade the dealer cuddling for £4k, most definitely yes because once car is sold, its the maintenance/parts department who pretty much deal with you for servicing and warranty which could be any authorised dealer. The very money I saved allowed me to afford a number of expensive options which I normally would not have considered.
"With growling revolutions my soul shall transcend"