Originally Posted by davidjwbailey
Appreciate the effort and like the piccies, but ....
....I can almost see the ALFA PR shills whispering those words into their ears.
I love the way two magazines had the same idea at the same time. Wow. What a co-incidence, as if it was not just handed to them on a plate by a PR hack...
Comparison is, frankly, irrelevant - we don't live in 1960, roads, laws, safety regs, design regs, other vehicles and traffic density are totally different (which I accept one article does point out)
The cars barely look any more similar than any other two seaters put side by side from the last 50 years might (try a Lotus Elise from any era ...)
Both articles are out of date - engine, power,& price have all changed.
Both articles use an out of date non-production body shape for the 4C; since we know that front and rear lights, wing mirrors, interiors and probably paint colours will all change for production.
I love Alfa, but shameless and irrelevant heritage mining is no substitute for actually getting on with making and selling a fast, attractive, RELIABLE, car for a price they stick to. That is where Alfa constantly let themselves down: over promise / under or late delivery .
Perhaps the PR team is larger than the engineering team?
Some interesting thoughts.
I think that by and large the penny has dropped at Alfa in terms of recognising that engineering integrity is paramount. The recent model line up is a step forward in terms of reliability, however there is a long long way to go, and the reputation for unreliability may take a generation to wear off.
In order to drive engineering standards forward however, engineers need to be paid, and that's done by selling cars, and marketing has a role to play in that.
No doubt whatsoever that the articles are lazy copy straight from the Alfa marketing department. I mainly posted the links for the photos.
As for using the 33 Stradale, I say why not? Clearly the premise wasn't a genuine like-for-like comparison. I have no doubt that if the likes of Seat or Skoda had such a machine in their 'back catalogue', then they wouldn't hesitate to use it for the same purposes.
Far more important that the engineering and design looks forward, rather than merely the marketing. To Alfas credit, their design may allude to previous great models, but at least they've never directly done a "homage" in the manner of the VW Beetle, Fiat 500, MINI etc.
As for what's under the surface, we can only wait in hope, but if it helps to shift MiTo's and Giullietta's in the mean time, then I don't have a problem with articles like this.