The std mech fuel pump should not need to be primed. If it's not pumping fuel it's likely stuffed, swap it with the known good one from your old engine as BigAl said. But first, take the dizzy cap off and turn the engine over - is the dizzy shaft/rotor arm turning?
Haynes manual is worth it's weight in gold here, as it does give basic dizzy setup positions, but pointing the rotor at #1 with the engine at TDC as suggested should at least get it running, then you can set timing properly with a timing light. Oh - have you checked that you're getting a spark? Take out a plug, connect it back into the lead, and sit it against the engine somewhere to earth. Should see the spark when engine turned over.
Have you checked the cambelts are both intact and cam timing correct?