And there's the key thing Lussoman. Alfa are repositioning themselves with BMW instead of competing with Mazda. The giulia will be the first step on this journey I would imagine, but by launching the 124 as an alfa would have been going against how they will be trying to market the Alfa brand in years to come.
I quite like the look of it. Imagine that, a reliable fiat...
I'm still to be convinced just who they're trying to compete with.
Previous Spiders have never been at the same starting price point as an MX5, always more expensive.
The 4C Spider is out there on its own, you could say the same with the coupe with only 4 cylinders and the high price.
Weren't 159 prices similar to the 3-Series for the run-of-the-mill models?
Obviously Alfa had nothing at the time to compete with the performance 3-Series variants, but lesser models were always an alternative to a 3-Series.
Giulia prices will start at 20-odd thousand for the base model, similar to the old 159, they have to if they're going to compete with base model 3-Series, again.
The 510 bhp QV will be a very low production model but it got Alfa the media coverage they wanted. A mega engine with a mega price tag, like an M3/M4.