Handed the keys of my Brera over to the new owner yesterday after an affair that lasted 5 years and 120,000 miles. Now ‘proud’ owner of a Q3 with everything on it and an A1 to go the station and back. It was the practical choice.
Being a Brera owner was fabulous, it’s a very exclusive club, as it was for my 159 and my Alfa Sud back in the day. It’s the only car I’ve had that made people walk up to me in car parks and compliment me on the car, but I never got the impression they were jealous that I had one and they didn’t. Unlike some top end super cars, you don’t have to apply to buy an Alfa. They are no conditions on ownership and they’re not prohibitively expensive. That exclusivity that we all value so much came from the fact that Italian productivity is even worse than ours and not enough people wanted to buy one.
If Alfa made a product that was as good as a 3 series, it would sell as well as a 3 series. It may even sell better! They don’t though, and we can all voice our generalised opinion on what sort of person buys a BMW, or an Audi, or an Alfa, but it doesn’t really matter, because the people of the world have already voted with their hard-earned cash and Alfa, sadly, have lost their deposit.
And nobody is sadder about it than me.