Alfa-less and lost.
AO Silver Member
Join Date: Jan 2003
Location: United Kingdom
Re: The new "premium" Alfa red paint
I think you got it right - marketing. They have the flat black as the only colour with no supplement so that the baseline price for the car sounds less overpriced. For most marques everyone orders a metallic so they get their extra £400, but Alfa have a problem in that Alfa Rosso is very popular, so they load that with a £400 supplement too.
I'd not heard that it was meant to be a better paint. Will the bumpers and wing mirrors go pink after a few years parked outside? You bet.