IMHO the Guilietta and the Mito will be a huge success for Alfa. I have friends who have both bought and are considering buying these cars that would never have looked at an Alfa previously. By way of example a married couple with no kids test drove the A3, Golf and the Guilietta. They both agreed there was no comparison in styling, performance and luxury went for the G. They were concerned about the reliability issue but the rest was enough to put that to one side and hopefully their experience with the car will prove those misconceptions wrong. It will take time but this message will spread!
I am sad to see the 159 go, especially as I have only just bought one! It is a beautiful car in so many ways. I think this time around Alfa will get the marketing right and the replacement will be a more common sight on our roads.
This is not the end of Alfa by a long shot! It may however be the beginning of a move towards the mainstream as serious competition for the German marques. My concern is whether the "cuore sportivo" is fully retained in their bid for market share.
Some points there i do agree on, however somethings i question. The Mito and Giulietta will be successful thats true, but still two models is something i still cant swallow. Many of the traditional Alfisti who have loved the brand their whole life will tell you the "Cuore Sportivo" is diminishing. But this all started when Alfa stopped producing RWD. This was followed by lack of motorsport, then to ceasing the Busso V6 in the 159/Brera (which lead to the JTD being the more popular choice) and now this... only hatchbacks?
I agree mass sales will be very healthy for Alfa to move forward. But lets be honest, for the loyal devoted owners where does it leave them? Driving something built to be mainstream so it can be sold to the masses will be boring and will remove the "spark"...................... classic example> today sitting in traffic next to a current BMW 528i. To me it was dull (albeit it was a gunmetal grey) but lets be honest, Beemas and Mercs are so common these days that when one passes me i dont look twice (Unless its a SL, AMG or M-Series) I really don't want this to be Alfa.
IF a company can survive for 100 Years whilst existing after 2 World Wars, one infact bringing down their country of origin and leaving their factory in tatters, then surely management can strike a balance between keeping their cars exclusive, being able to maintain key values (aka Motorsport and racing pedigree) and still sustain strong sales.
Thank God Alfa Australia managed to place the 159 on the racetrack and still score a victory.
I believe Alfa will head back to the old charismatic ways after FGA make it profitable, but thats me being optimistic, not truthful or knowledgable.