From the Alfa Romeo Press Release 24th January 2012
2011 was a very successful year for Alfa Romeo that, in Europe, passed from 0.8% to 1% thanks to the Giulietta. In fact, the car's sales reached 2.8% in Europe and 14.5% in Italy, these being the highest sales figures ever achieved by an Alfa Romeo in the hatchback segment.
In concrete terms, 2011 saw the registration of approximately 80,000 vehicles in Europe, of which 45% were in Italy (35,000). The foreign markets on which the Giulietta had its best results were the French (more than 9,200 cars), the English (more than 7,000 cars) and German (more than 6,300 cars); since its launch, worldwide orders for the Giulietta have totalled almost 140,000.
Alfa Romeo UK registered 11563 cars in 2011, so if over 7000 of them were Giuliettas it only leaves perhaps 4000 MiTo, 159 and the last of the Breras and Spiders.
The company registered 538 cars in January and 231 in February - a 12.5% drop and probably an indication that private buyers were waiting for the new registration as other marques still managed an increase over 2011 sales figures. Mercedes for example had 17.64% growth over 2011.
Still a little way to go. Marchionne wants the brand to be doing 500,000 cars a year by 2014 so the importance of getting into the USA cannot be underestimated.
To make that work they need Giulia and a 4x4 Crossover.
Last edited by 97396; 12-03-12 at 11:09.