a suburu wrx will p*ss on a vw in performance, handling, ride. A honda accord will p*ss on a vw in terms of economy, build quality, servicing, and reliability.
...and....so what! they are still nothing cars.
as for build quality, pff, vw only have perceived quality to pander to the punter purchaser.
Alfa has the artisan build quality - the tailored leather seats, the sculpted chrome door handles, the beautiful lights, the exquisite soft touch plastics on the dash and the list goes on and on.
but hey, you either get it or you don't. On your logic Tony you would never be able to justify a supercar and a brera is in many ways a similar purchase. And gosh it is a stunning car, nothing south of a supercar can touch it. I'd love one.
But hey, it's horses for courses and I wish you happy motoring in your vw.