Re: Getting the "shine" on leather seats?
Try a very hot iron without the damp cloth, hold the flat of the iron on the creases for a few seconds, check and repeat. Ensure you move the iron around so you dont get an Iron shaped smooth patch !!
WARNING: Check on an out of site area first, this should be OK for modern cars, but some older cars have squab fillings that can melt or deform.
Remember to rub in some good leather cream/conditioner using your fingers, after using the iron, allow it to soak in, then rub it with a warm damp cloth to remove the excess. This replaces the natural oils and keeps the leather looking good.