Originally Posted by kurzon
Ready to get burned but what does MOMO mean?
MOMO began in the 1960's; its history is an example of the creative, imaginative entrepreneurship that has allowed a small Italian business to expand and conquer international markets. It all began with a passion for motor racing. One day Giampiero Moretti, a politics student at the University of Pavia, Italy and amateur racing driver, had a friend of his make a very special steering-wheel for his racing car. It was smaller than the normal one used, but what was most original about it was the handgrip, a very large handgrip that gave a much better hold, making the car easier to handle and drive. This odd steering wheel attracted the attention of many racing drivers, among them John Surtees of Ferrari. The English driver tried it and had it mounted on his single-seat Formula One race car. That was a happy year for Surtees and Ferrari, who won the F1 championship, and for Morretti's steering wheel which had its share in the glory. Requests for it began to pour in, and what had begun the passion grew into a business.
In 1969 a production plant in Tregnago, near Verona, Italy, was opened to produce these steering-wheels, giving birth to MOMO (initials that stand for Moretti and Monza). The first order was from Ferrari, which had decided to use MOMO steering wheels exclusively on all its racing cars. Initial sales of the steering wheel were limited to the racing world, but in 1970 MOMO began to widen its horizons. On the one hand it diversified production and on the other it broadened its steering-wheel range. It began to produce light-alloy road wheels, a product to which MOMO brought new concepts in marketing and design. MOMO's first big leap in production occurred between 1974 and 1976 when it tripled turnover, going from 700 to 2,400 million lire.
Between 1986 and 1990 the product range was extended, especially in the wheel sector, which began to be a pulling force. At the same time MOMO's diversification strategy went towards new accessories with the creation of MOMO CORSE in 1993 to design and produce hi-tech racing accessories and also import the best of the world's racing fittings.Nowadays MOMO DESIGN has expanded its range of products to a new line of sunglasses, leather goods, sportswear, shoes, snowboards and now high technology and design watches.