Hope you enjoy the Selespeed - people say its great, so I am sure you will enjoy it.
How much did I pay for my car. Well, I took the 2.0 Manual 3-door version (around CHF 32'000) with the following options - BOSE, red Momo Leather Seats, Supersport alloys (3 holes), black metallic paint, radio controls on steering wheel, CD-changer. This brought the car up to about CHF 37'000.
This is where it gets interesting. My company has a special deal with Fiat Group, so I got a 15% reduction in price. So, I ended up paying about CHF 31'500 (sorry, do not have the exact numbers). If you are not entitled to a corporate rate, you may be able to negotiate in a few free options once you buy some of the more expensive options (e.g. leather, BOSE). I wasn't give any free since I was already being given a good price with the 15% reduction.
Either way, this Dino Stabile could probably give you a good price. I think its worth just giving him a quick call to at least check out what he has to offer.