Its true they are becoming more popular. This year they will outsell Audi A3 by a significant number. Bear in mind that every 10000 cars sold is only 1 two-thousand-three-hundredth of the number of cars on the road, and only 1 person in every 23,000 will own one for every 10,000 sold. I dont think you can call that common. It is also statiscally true that people will travel 40 miles to buy a car from a dealer but only 20 to service it. It is also true that you can always tell a town with a dealer because there are more of that type of car. Example: there are no Chrysler or Jeep dealers in Swindon/Basingstoke and they have the lowest number of those cars per 100,000 vehicles of all the major towns. Milton Keynes has the highest Mercedes ownership in Britain, the highest Volswagen ownership and the highest Audi and Seat ownership - because their head offices are all there and they all have dealer outlets on or near site. When we were kids we had one of only 18 Citroen main dealers in our village and everyone drove DS and Amis and Dyanes. It could have been france.