Society of Motor Manufacturers and Traders - 40% increase in sales y/o/y
Alfa Romeo / News & Event
Signalling the success of a planned turnaround for the evocative Alfa Romeo marque, new figures from the Society of Motor Manufacturers and Traders reveal that Alfa Romeo have posted the single largest percentage increase in UK sales by any mainstream manufacturer.
Up by 40 percent year-on-year, the Alfa Romeo brand has been boosted by stunning new products – including the award winning Alfa Spider and Alfa Brera – along with a concentrated focus on its dealer network, customer satisfaction and residual values.
At the cornerstone of the Alfa Romeo experience is a handpicked prestige dealer network that focuses on delivering a quality product and bespoke aftersales support. The company has now appointed a dedicated fleet team which has tripled in size over the last 12 months.
“Across the country, Alfa Romeo dealers are delivering a customer experience befitting the brand, and customers are growing in confidence and satisfaction with the marque. This year will be a period of consolidation as we prepare the groundwork for the eagerly anticipated new small Alfa Romeo in 2009.”
This certainly is a suprise. Has anyone seen an improvement in dealer service?
1999 156 Selespeed Veloce