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RSK · 06-08-2008

It's a tough one this. I understand 100% why people say they like the exclusivity of the brand. The problem is it's easier to be exclusive when you Porsche selling a few cars but at a high profit margin but it's much harder to do so when you're Alfa who sell vehicles at a much lower margin and are dependent on parent company Fiat to a great extent. Don't we need Alfa to up their game in terms of sales, service and customer staisfaction so that they A) reinvest some of their own profits back into developing new exciting and interetsying models and B) continue to convince Fiat that AR should remain in Italian hands and that it can forge a strong position and identity for itself ?

06-08-2008	#13 (Post Link)
RSK AO Member Join Date: May 2007 Location: Northamptonshire, United Kingdom Posts: 659 Member car: Brera 3.2 R.I.P.	Re: Alfa, the underachiver? It's a tough one this. I understand 100% why people say they like the exclusivity of the brand. The problem is it's easier to be exclusive when you Porsche selling a few cars but at a high profit margin but it's much harder to do so when you're Alfa who sell vehicles at a much lower margin and are dependent on parent company Fiat to a great extent. Don't we need Alfa to up their game in terms of sales, service and customer staisfaction so that they A) reinvest some of their own profits back into developing new exciting and interetsying models and B) continue to convince Fiat that AR should remain in Italian hands and that it can forge a strong position and identity for itself ?