Originally Posted by tremolo
The article is spot on.
Alfa is plagued by their reputation. People don't seem to want to forget it, so pricing their cars at the same level as top-tier Euro (Merc, BMW, Audi) is not going to help them forget.
My worry is Alfa will become as sterile as the German snooze wagons.
It's a fine line, reliability, cost and profit against style brio and
feedback
I don't want my Alfa to be like an Audi or a BMW - honest! I know my Alfa will cost me more to run, will present me will issues to solve but it's just so much more involving. And when shes on fine fettle, shes a joy to drive.
This is not what Mr BMW wants. He wants a car that will never let him down and gets him from A to B without fuss, without.........anything. It just does it.
I want more from my car.